The Lowdown on Lulu

Lulu is owned and run by me, Sally Goldsmith, and i never imagined in a million years that having a design shop would be in my future! Growing up amidst the sights and sounds of Balaclava in the 80's and 90's, I used to stand patiently with my mother at Weislitzer's Kosher Butcher on the corner of Nelson St, waiting for the chunk of Kabana that would always be offered to the children lingering with their parents. As a third generation shopper of the grocery stores on Carlisle St, the intoxicating fragrance of freshly ground coffee beans from the Coffee Company would be an indelible olfactory memory that would linger and go on to become a fixture of my adult life. 

After taking over the fledgling business on the corner of Westbury and Carlisle St in 2006, I put my head down and focused on evolving the store into a shopping destination, a place where locals would never tire of visiting, tailoring the range to the wants and needs of the Balaclava residents. 

in 2010, Little Lulu, the sibling store for babies and kids, was opened next door. After 14 successful and incredible years, and having by then established my own family complete with two kids and two cats, I decided to re-focus my attention on my original passion project - the corner shop. 

With the help of my friend and local interior design wunderkind Tali Roth, the space has been transformed into its current incarnation - a colour drenched treasure trove of products i have painstakingly curated from all corners of the global, with a focus on stocking wares that make people smile, at accessible prices. 

i am proud to be a fixture of the Balaclava community, who have been so loyal and engaged with the store over the last 18 years (and counting!).

Lulu is open for business 7 days a week, and online 24/7.

See you there!